We go further
together.
We partner with high-integrity pool businesses who want to grow — while preserving the neighborhood trust and character their customers rely on.
Start the conversation
Confidential. A founder replies within 48 hours.
- 15
- Acquisitions in California
- 3
- Founders who still operate
Built by operators,
for operators.
California Pool Partners was founded by Evan Ferl, Eric Johnston and Mark Doody — three people who left successful careers in technology to build something that makes a real impact on the customers and employees that they serve.
We traded Silicon Valley to build a pool service business in Los Angeles from scratch. We got our hands dirty, learned every part of the trade, and built trust one customer and one technician at a time.
Today we’ve completed 15 acquisitions across California. But the goal was never to build one giant company, or to create another private equity roll-up.
We partner with owners who want to grow without losing what makes their business special.
- Local owners know their markets best
- Customers value consistency and trust over scale
- Real growth comes from partnership, not control
Custom partnerships.
Real relationships.
There is no one-size-fits-all template. We work with each owner to design a partnership that fits their goals, their team, and their vision for the business.
- 01
We value what you’ve built
Our first rule in any acquisition: do no harm. Your brand, your team, your customer relationships, your local decision-making — these made your business valuable. Our job is to protect and strengthen them.
- 02
We build real relationships
No aggressive integration timelines. No surprises. We show up as partners who understand the work, because we’ve done it ourselves.
- 03
We drive growth that lasts
Operational systems, route optimization, technology, recruiting, compliance, marketing support and access to capital — all tailored to help you scale in a way that can be sustained over the long term.
“We’re not here to turn your business into something you don’t recognize. We’re investing in what it is today — and what it can still become.”
Real routes. Real crews. Real conversations.
We’d rather show you the work than describe it. This is what a CPP partnership actually looks like week to week.
“Our customers still get the same quality they’ve always counted on. And for our team, things have only gotten better.”
On route. Straight from a working service day — no set, no actors.
Our values are simple,
and we actually live them.
They aren’t a poster in a break room. They’re how every conversation, term sheet and Monday morning actually goes.
- 01
Integrity
We do what we say we’ll do. We treat every owner the way we would want to be treated. No exceptions.
- 02
Transparency
No hidden agendas. No last-minute changes. We share information openly and make decisions together.
- 03
Authenticity
We’re real people. We bring our full selves to every relationship. This is how trust is built — and kept.
One founder for the deal, one for the operations, one for the growth.
Prior tech execs who ditched the boardroom for the backyard — and who still show up on site. You’ll work with all three of us directly.
We’re looking for the right partners in new markets.
If you’re a high-integrity owner and want to explore what a true partnership could unlock, we’d be honored to talk.
Start a conversationStart the conversation.
If you run a high-quality pool service business and care about your people, your customers and the way you do business, we’d love to hear from you.
- A founder reads every inquiry personally
- We reply within 48 hours
- Completely confidential — always